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Us and Our Vision     About Jay-Z     About Juan     The 40/40 Vision	ABOUT JAY-Z [ Shawn Carter, Owner ] Jay-Z, born Shawn Carter, has solidified himself as an entrepreneur, performer, trendsetter, spokesman and philanthropist. Throughout his career, Jay-Z has opened doors for anyone with talent and determination, all while setting the pace in the world of music and fashion. With the formation of his own record company, Roc-A-Fella Records, and the subsequent release of his 1996 debut album, Reasonable Doubt, Jay-Z has cemented his reputation as one of the most formidable icons in entertainment. In the past seven years, Jay-Z has released eight consecutive multi-platinum albums and has been an integral part of building Roc-A-Fella Records into a multi-million dollar business, housing the talents of platinum acts such as Beanie Sigal, Freeway and Memphis Bleek. In addition to his musical success, Jay-Z has built a lifestyle empire comprised of Roc-A-Wear, a $600 million- a-year company; Roc-A-Wear Films, which will debut its film Death Of A Dynasty at this year’s Tribeca Film Festival; and Armadale, a premium triple distilled vodka. He now adds restauranteur to his long list of ventures, as he joins Juan Perez in opening the upscale sports bar lounge The 40/40Club. Just recently with Reebok, Jay-Z became the first non-athlete to have a signature sneaker line. The S. Carter shoe broke Reebok's sales records and sold out throughout the company within the first hour of its debut in stores on April 18, 2003. Since 1996, Jay-Z has earned multiple Grammy, American Music, MTV Music Video, Soul Train and Billboard Awards. He is the first hip-hop artist to release an MTV Unplugged album, to appear on 60 Minutes, or to have a live televised Showtime concert. His list of accomplishments continues to grow. Jay-Z headlined the most successful and highest-grossing arena all-hip-hop tour in history. Most importantly, the nationwide, 40+ city, Hard Knock Life Tour was completely violence-free. In addition to his personal success, Jay-Z continues to give back to his neighborhood and community. He formed Team Roc, an organization that creates after-school programs for underprivileged children and continues the annual Santa Claus Toy Drive. Always promoting education, Jay-Z has also launched the Shawn Carter Scholarship Fund, which offers outstanding students a chance to attend the college of their choice. "I’m blessed with all the success I’ve had, I know that. But I think anybody that came from the projects can look at my story and say: 'I can do that too.' I’m a regular guy. I used to play ball and get into a little bit of trouble. Now I own my own record label. I want kids coming up to see I’m doing my own thing and I’m successful at it. I would love for them to see it as something they can set their sights on." - Jay-Z. In October 2005 Jay-Z, along with partner Juan Perez, opened the doors to the new 40/40 Club in Atlantic City. "I decided for my second location to be considered home and New Jersey is home," said Jay-Z. A star-studded event held on October 25, 2005, welcomed celebrities and elite athletes to the beach front community. The club boasts a mix of memorabilia from this country’s greatest games coupled with AC vibe.